What nourishes you in this project?
The learning inherent to a growing start-up. I continue to learn constantly, whether it is communication, marketing, industrial crafts, or management. The team nourishes me, the interaction with others is daily motivation. No project is done in solitude, the wealth is that of the human. My team touches me enormously with their involvement. Seeing her evolve, growing with them, that’s what motivates me above all.

What is the source of your inspiration?
My curiosity. For the gram in particular, our brand draws its inspiration from evidence - from the absolute - it is built on a creative process which is closer to industrial design linked to my career than to that of jewelry. For us it is about thinking about the object and its shape rather than drawing it. This is also the primary meaning of the word design from the word "design", that is to say the meaning of form and not the search for form for form's sake. The idea is to arrive at a form which responds to a function that we have thought of and which results in ergonomics and aesthetics. At le gram our source of inspiration comes from mathematics, elementary forms, architecture, matter. the gram is a deeply rational brand, the whole challenge is to provoke an emotion through our rational approach.

Who are the people or projects that constitute references for you?
There are of course professional references like the designer Dieter Rams and this German school of rigor which allows the emergence of aesthetic and timeless evidence. The Swiss-German graphic designers Max Bill and Otl Aicher who took minimalism to its peak, even writing an essay in lower case. I also think of the British architects John Pawson or David Chipperfied, or the legendary Frenchman Etienne Louis Boullée. There are also artists like Agnes Martin, her rigor and her stubbornness in having developed her art with absolute rigor.
Finally, I think of my mother, of her pugnacity and her self-sacrifice, from the corps de ballet of the Paris Opera, she devoted her life to dance and taught me rigor without compromise.

What compliment resonates with you on the le gram project?
I have a very personal interpretation of the subject, the satisfaction generated by the compliment can be a hindrance. I don't accept compliments very much, even if I'm learning to receive them a little more. It’s a failing that forces me to be a diehard and perfectionist in everything I do. I am wary of the compliment that would hinder the perfect completion of things. However, I am aware that it must be exhausting for those around me.
What touches me first is the recognition of my team and their positive feedback on my management and on their personal development in the company. I am also very sensitive to the kindness of a client who says that he never takes off his bracelet, that he loved the experience with us or the product as much as its packaging and that he detected our madness in the sense of detail.

The city that inspires you or resembles you?
I think first of Tokyo which inspires me for its rigor and its aesthetics, I am fascinated by this ability to create emotion with such minimalism, by this aesthetic tension between the purity of the lines and the play of light which sublimates a detail or material. One of my reference books translates this aesthetic: The Praise of the Shadow by Juni'chirō Tanizaki.
The tension in aesthetics is something that speaks to me enormously. The work of Axel Vervoordt or Hiroshi Sugimoto, for example, who create tension between a refined universe and raw material through carefully created accidents.
In aesthetics, tension is essential: between matter and light, it is something that is pure without ever becoming stiff in order to achieve the obvious.
I also discovered Tel Aviv late, which was a revelation in its schizophrenia between Bauhaus aesthetics and oriental culture, between a conflicting political climate and the kindness of the welcome. Its aesthetics are delivered implicitly, between designed places and structured brothels... and the food is so good ;)

What is the art of living according to you?
First of all, it’s really knowing your priorities. The one that makes us in tune with ourselves and connected. This is not a simple exercise. It's about balancing what soothes and provides personal well-being versus what nourishes professionally.
The balance between the professional field and my family life governs my planet. Then it's undertaking, which I do through the prism of aesthetics which is an omnipresent filter. The object has a central place in my life.
The constitution of my personal project the Archives Project ultimately translates all its elements, it combines my fascination for the object, my family life, the passion that I will pass on to my children. It is a project through which I hope to be able to forge an additional link with them.

Your creative playground?
The constraint. You are never more creative than stuck in a dead end. The notion of challenge excites me and makes me want to take up the challenge, I don't know how to function any other way.
Perhaps this is due to the very free education I received, to the need for framework in childhood. I say it without regret, it was a mode of operation based on extreme confidence. I identified this need for a framework, a defined or even restrictive playing field later. Therefore I provoke him. Boxing practiced for 15 years allows us to confront this with precise, coded rules and a framework, the ring.
Where others see the framework as a constraint or a subject of panic, I see an element of reassurance and challenge which gives me direction.

Your favorite mode of expression?
The creative process: identify a need, solve it with a product or service that meets a function and is aesthetically translated by form. I am constantly wary of "Ah, it's beautiful", nothing worse than an object beautiful that doesn't work or a service that looks great but is poorly executed. I much prefer a product that is simple in appearance but unapologetic in its execution and experience. This is what drives me in the development of the gram, achieving this.

Do you have design projects that constitute references?
Each project that results from reflection and an in-depth study of the need and the environment in which it takes place fascinates me. The emotion of the form fascinates me as much as the creative process which is at its origin. Understanding for whom and why we do it is the very essence of the work of a designer. Too many people rush into the realization of their project instead of carrying out the work of reflection and maturation necessary to give birth to a structured creation that is understandable by everyone, appropriable by everyone without having to explain it.
You have to take the time to be curious, to observe and to understand. Maturation is a crucial stage, often overlooked. Fashion leads you to compromise on this with its frantic pace. I decided to see this as a productive constraint. the gram cultivates timelessness beyond seasonality while adhering to a necessary rhythm because you have to move to exist.

Your biggest challenge achieved or to be achieved?
The education of my children. We must manage to provide enough of a framework and ensure that the love I have for them does not come in opposition to this necessary framework.

Your ritual in your job?
Ritual governs my life. Sport is an integral part of it with five training sessions per week, some of which take place at 6 a.m. Lunch with each of my two sons once a month. Time for discussion with my teams. The weekly meeting with my mentor. I see it as a form of discipline that gives me a certain joy and a reassuring framework.

The type of design that annoys you in just a few words?
Form for form's sake, and the expression that annoys me is: "it's design!" »

If you weren't the founder of le gramme, what job would you do?
This question is very complex because we know ourselves much better as we get older. It is therefore quite common to see people around us change jobs or have several. If I had to choose a profession, I would say Architect. I admire the technical mastery associated with creative sensitivity; the architects also have a relationship with fearsomely accurate proportions. However, I am not sure that my ability to concentrate, identical to that of a hyperactive 3-year-old child, would have allowed me to do so.

A favorite place to usually find yourself?
At Cibus rue Molière, a timeless Italian restaurant with 10 tables that allows me to disconnect from Paris in one dinner.

Your favorite object? How much does he weigh ?
The first work of art I acquired, a photo by Louise Lawler who works on transposition through photography. She is at the origin of a life project called The Archives Project.

What has weight in your life?
Time. My family and my passions ;) govern my life. I am passionate, I like to do things thoroughly and the only obstacle or key to all this remains time! He is ultimately the only one who makes things precious.

Your object(s) on the gram, what is/are they? How do you use the doors/doors?
There are 5 of them and I wear them in accumulation, 5 bracelets (a 21g ribbon, a 33g ribbon, a ceramic cable, a 750 yellow gold cable and the latest novelty!) and a key ring.

If the gram was not the gram what would it be?
Stéphanie from Monaco! I'm the only one who knows why.